When we develop new features, our marketing team handles the public announcements. As engineers, we need to clearly communicate:
  1. The problem the feature solves
  2. The benefit to our users
  3. How it integrates with our product

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Handoff to Marketing Team

There is an integration between GitHub and Linear, that automatically open a ticket for the marketing team after 5 minutes of issue get closed.

Please make sure of the following:
  • Github Pull Request is linked to an issue.
  • The pull request must have one of these labels: “Pieces”, “Polishing”, or “Feature”.
    • If none of these labels are added, the PR will not be merged.
    • You can also add any other relevant label.
  • The GitHub issue must include the correct template (see “Ticket templates” below).
Bonus: Please include a video showing the marketing team on how to use this feature so they can create a demo video and market it correctly.
Ticket templates: 
### What Problem Does This Feature Solve?

### Explain How the Feature Works
[Insert the video link here]

### Target Audience
Enterprise / Everyone 

### Relevant User Scenarios
[Insert Pylon tickets or community posts here]